Veet®, the number one hair depilatory in the world, launches the Get Your Veet On Challenge, in which consumers are encouraged to try any one of the new products for a weekend and share their experiences for a chance to win big prizes.

The Challenge, which is accessible through the official Veet Facebook page www.Facebook.com/VEET, will take place from July 19, 2010 to September 28, 2010. During that time, consumers can log on to register, receive coupons, and find links to upload video, text and photos of the fun, flirty and spontaneous experiences they were able to enjoy over the weekend thanks to the long-lasting benefits of Veet Suprem’Essence, featuring a new velvet rose fragrance and essential oils.

Get Your Veet On is the brand’s way of celebrating innovation in the hair removal category, while rewarding their loyal consumers and exciting first-time users. In addition, for each person that clicks to «like» the Veet page on Facebook, the brand will make a $5 donation—“High Five”—to Girl Up— an initiative of the United Nations Foundation dedicated to helping the world’s hardest-to-reach adolescent girls.

The Challenge features great incentives through voting. Entrants who vote on their favorite of the user submissions will automatically be entered in a weekly sweepstakes to win an iPod Nano. At the end of the campaign, the VEET fan with the highest number of votes will win the Grand Prize of Weekend Getaway to New York City, Los Angeles, Las Vegas or Miami.