The Wieden+Kennedy agency from Portland is helping unveil one of the secrets of modern soft-drink industry: what is the special formula behind Coca-Cola? To find the answer, the creators made an investigation and now they are inviting us to view the results.
Category Archive: Social Media
Guinness is encouraging the British to make cities a better place to live by implementing their urban regeneration projects. The famous beer brand collaborated with UnLtd, a global body supporting social entrepreneurs, and Rathbone, UK-based voluntary group to initiate the Bring It To Life Awards project. Guinness is inviting people aged 25 – 35 to contribute to their local communities and receive money prizes for their activity.
AKQA, an independent advertising agency, and Heineken, one of the biggest beer manufacturers in the world, launched a new customization project for people who prefer to hold self-designed bottles in their hands. If you feel you are creative enough to make a really stunning design, go to “Your Heineken” section on the official brand’s website and feel like a real artist.
LG Electronics collaborated the Fullsix agency and Young Mind production studio to present a new project tailored to the Portuguese market. With the help of the new movement, LG wants to maximize the impact of this positive spirit, while promoting the brand’s core values: curiosity, humanity and joy.
Nike has launched a new project Nike78, which combines crazy art and sport spirit. This time the brand commissioned 78 designers to turn 78 pairs of sneakers into something unconventional by giving the sneakers a new life. The project is headed by designer Paul Jenkins, who has chosen the artists and is now organizing an exhibition to be opened at London Design Festival 2010 (September 18-26).