LG Electronics collaborated the Fullsix agency and Young Mind production studio to present a new project tailored to the Portuguese market.  With the help of the new movement, LG wants to maximize the impact of this positive spirit, while promoting the brand’s core values: curiosity, humanity and joy.

To promote the idea, LG released a short film «Moments«, directed by Nuno Rocha, which will be the first to be submitted and depicts the second chances and the power of dreams. It features a beggar with memories, which take him into the past and help feel good emotions again.

Consumers also can share their experiences and moments via videos or photos on the website, which is less focused on the product being rather tool of interaction. LG invites you to tell stories, share experiences and photos, promote good things and follow the latest news from the brand.

By the end of the year, LG will produce three short films featuring its products in positive situations.