Oasis, the UK’s on the go juice drink, is launching a year-round campaign to make British happier. Introducing the strap-line «Fruity Drinks and Lunchtime Dreams» the Coca-Cola Great Britain brand will be continuing to target its core audience of twenty-something men and women with the campaign, showcasing the extraordinary lengths to which Oasis will go to make lunchtimes better.

PepsiCo International and Microsoft Advertising announced the launch of an integrated digital advertising campaign to celebrate this year’s summer of football. Running in 14 markets worldwide, including Europe, the Middle East and South America, the campaign will drive brand engagement for PepsiCo International and brand entertainment experience online through the MSN portal.