Tic Tac joined the promotional movement dedicated to this summer’s World Cup. Through its new campaign, launched on13 April, the brand encourages the consumers to introduce their own version of a favourite football jingle or a self-composed anthem. They are to shoot a video with their rendition to a micro-site www.shakesomenoise.co.uk.

The winner of the contest will be determined by the England Supporters Band from South Africa and later record a track with them. Visitors of the website will be able to vote for the videos they like and help choose the best one. To take part in this competition, you need to buy a pack of limited edition England red and white Tic Tacs. The packs are available in Britain and six other countries, including Brazil, Australia and Holland.

Mauro De Felip, Ferrero UK marketing director, comments: «This is a brand new initiative for Tic Tac in the UK and we are excited to see how the campaign develops in the coming weeks. It is an important time of year for England’s football supporters and we are delighted to be a part of the celebration, working with the England Supporters Band to capture the memories.»

The website is developed by the WCRS agency.