More than three month are left before the World Cup 2010 in South Africa kicks off, but brands are already busy preparing for the event. One of them, the Carlsberg beer, is promoting its partnership with the event by introducing a mini-website on the YouTube platform «England Team Talk«.
Category Archive: Social Media
HUGO BOSS is launching a new line of BOSS Orange, and to commemorate this it invites the fans to participate in the creative process and make a T-shirt of their own. The users are invited to show their talent and creativity by making the boldest design ever on the Facebook page of the brand. Each of the contestants will provide two sketches and they will be voted by other visitors.
Jim Beam is providing surfers with a great opportunity to show their skills and win big money with the help of the new interactive online contest Jim Beam The Break. The brand has been supporting surfing in Australia for already ten years, and now it is going to award 2 surfers with $75,000 to make their dream of competing in the WQS come true.
Pepsi «We Inspire» is an interactive online community that encourages women to share their sources of inspiration and taps into their powerful bond through a platform built just for them. Recognized with an NAACP Award on Friday, February 26, 2010 for advancing positive multicultural images in advertising and media, the «We Inspire» program is gaining momentum as a meaningful movement touching the lives of women from all walks of life.
On March 1, Pernod Ricard has announced the winners of its art contest featuring Pernod Aux Plantes d’Absinthe Superieure brand. The grand prize reflects the year when Pernod Fils was founded, 1805. The creator of the work, which took the first place, is to receive $1805, and the three runner-ups are to be awarded with $500 and $250 (two artists) correspondingly.
A month ago, on January 31 the world first heard the song by Akon and Keri Hilson, which became the anthem of the football campaign launched by Pepsi. From the Grammy Awards the single «Oh, Africa» stepped onto the digital ground and just recently the brand has released a commercial with the song as a soundtrack.
Last year Umbro arranged the Customise Your Speciali contest and manufactured boots featuring user-generated designs for Premier League’s players. Now the brand is arranging another competition. This time the new winning images will be seen on the soles of the boots worn by John Terry, Deco, Wilson Palacios and Pepe at World Cup slated for this summer.