More than three month are left before the World Cup 2010 in South Africa kicks off, but brands are already busy preparing for the event. One of them, the Carlsberg beer, is promoting its partnership with the event by introducing a mini-website on the YouTube platform «England Team Talk«.
There the English fans show how much they love the team and share the supporting messages and videos. The most inspiring ones will bring their creators great prizes – a chance to see the England team and have an opportunity to meet the guys, watch the training and get some autographs, as well as receive a lot of beer. There will be 5 winners and several runner-ups. To support the Carlsberg football movement, which is engaging sport and beer fans, the brand has created a nice video on the theme.