New Balance announces the launch of New Balance 365, a collection of 365 short films that engages consumers 365 days a year by asking them to think about «the balance.» Beginning on February 22, one 20 second short film that creatively explores the idea of «the balance» will post live each morning to NewBalance365.com.
Category Archive: Social Media
Smirnoff India is giving out nice presents on a daily basis. To win an iRocker headphones the entrants of the daily prize draw are to have a Twitter account, be logged in and let their imagination flow. The brand invites them to continue the sentence starting “My Life Is Calling Moment is…” and win their prize.
Beck’s Beer is looking for a viral advert. Just like Doritos and Picnic, the brand is inviting its fans to create commercials for their product, win some money and become famous. The aim of the campaign is to shoot a great spot, which would support the global launch of the new packaging label on its bottles and cans.
Doritos UK has launched another user-generated campaign “Doritos King of Ads” to pick out the most hilarious ads made by fans. The winning spot will be launched on national TV and bring its creator up to £200,000. The users are invited to share their creativeness and make a funny advert exactly 29 seconds in length.