Beck’s Beer is looking for a viral advert. Just like Doritos and Picnic, the brand is inviting its fans to create commercials for their product, win some money and become famous. The aim of the campaign is to shoot a great spot, which would support the global launch of the new packaging label on its bottles and cans.
The launch is slated for March, and the contest finishes on March 24. The contestants are asked to create a video that would reflect the image of the brand, which remains essentially unchanged despite all the renovations of the design. The story should be clear and appeal to twenty-something consumers, who are the target group for the brand.
The entrants can upload their videos in the Beck’s section on Ppoptent.net. The creator of the selected spot will be awarded $5,000 as a one-time usage fee. The editors from the XLNTads group will also pick out another three ads, and their authors will also be given $5,000 for each of the works.