To commemorate the 75th anniversary of the repeal of prohibition and the 70th anniversary of the reopening of the distillery, the whiskey brand Jack Daniel’s has launched an auction, where any person of drinking age can make a bid and get limited edition Jack Daniel’s memorabilia. The auction is arranged at the www.jackdanielsauction.co.za, and you can make your bid with Daniel’s Dollars.

The globally known international home products retailer IKEA is sure that just $1 can make the life of children better and be enough to start introducing positive changes on a global scale. The social campaign “One dollar is a fortune” was started in 2003 and is aiming at raising money for improvement of children’s education all round the world. To support the project the retailer devised the singing activity Soft Toy Said featuring cute soft toys.

Coca-Cola gives its heart to social campaigns again. Within its Diet Coke’s annual partnership with The Heart Truth campaign the soft drink producer revealed its limited-edition cans with lovely heart graphic. The design is simple and cute – a sketch of a big red heart with a little black man holding it up. The launch is dedicated to American Heart Month, which takes the whole February.