Coca-Cola gives its heart to social campaigns again. Within its Diet Coke’s annual partnership with The Heart Truth campaign the soft drink producer revealed its limited-edition cans with lovely heart graphic. The design is simple and cute – a sketch of a big red heart with a little black man holding it up. The launch is dedicated to American Heart Month, which takes the whole February.
With the launch of the limited-edition canes the brand is aiming at raising awareness about women’s heart health problems. The brand also hopes that the new fashionable design will inspire people to lead healthier lives and care about their health.
The campaign introduced by Coke and Heart Truth not only tells women about heart disease, but also equips them to take action against risk factors. The organizations provide visitors of the www.dietcoke.com/hearttruth section of the official Diet Coke website will useful tips on how to keep the heart healthy and information about what may cause the disease.
The website also provides the highlights from The Heart Truth’s Red Dress Collection Fashion Show 2009 with women wearing one-of-a-kind red dresses designed by America’s top designers. This year’s event is slated for February 11. The show will be attened by many celebrities, with Heidi Klum among them.
At www.mycokerewards.com the fans of Diet Coke also get a chance to win gift cards and travel vouchers.