Oscar Mayer, Kraft Foods brand, has launched a nice campaign called Good Mood Mission. The visitors of the mini-site are encouraged to participate in the project aiming at gathering food for Feeding America, the nation’s leading domestic hunger-relief charity. The brand offers the visitors to add their good mood to the gallery and tell the world what makes them happy. For each mood the company will donate one pound to the charity, and the ultimate goal is 2 million pounds.
Category Archive: Social Media
The famous chocolate brand Godiva is encouraging its fans to share love through the specifically created mini-site Godiva Give Love. It gives the users a chance to send a virtual Valentine card today and automatically get the chance of getting a prize — a pair of identical special edition 36-piece Godiva Valentine Day Ballotins, one for the winner and one for his or her dearest person.
The Christie’s auction created a Gucci Collector section at its official website. It provides people who own the brand’s vintage pieces with an unprecedented opportunity to have the submission estimated without sending it for appraisal. The service is free and the collector gets a response within 2-4 weeks.
Canon, the renowned photo-equipment producer, has arranged a creative contest for people who love when stories are continued. The competition at Vimeo.com is started by the photographer Vincent Laforet, who shot The Cabbie story on the basis of just 2 stills — one in the beginning and one in the end. This is the first chapter of seven, which are to create a real long story.
Mountain Dew asked its fans to participate in creating the new drinks from the very beginning – the consumers were to define what flavor the soda would have, what its name would be and they were also encouraged to create original and eye-catching package designs for the upcoming drinks. The design contest began on September 15 and finished on October 10, and now the winners are already defined and we can see the new labels.