The Harley-Davidson brand, which has been associated rather with male brutality than female charm, is launching an initiative dedicated to women. The motorbike manufacturer is inviting us to get a deeper insight into the world of female bikers by reading real stories submitted to the Buzz Wall by women from all around the world, who are telling their riding stories.
Category Archive: Social Media
Citroën UK is calling its Facebook community of 81+ thousand members take part in developing a new version of the C1 city car, the Citroën C1 Connexion. The auto brand is putting the future of the car into the hands of users by asking them to determine what look, equipment and details the special edition vehicle will have. To contribute to the project under the ‘You like it. We make it.’ slogan, users are invited to join the activity through the dedicated app.
IKEA has been promoting its affordable furniture with a variety of approaches, from creating a home cozy space with sofas and bookcases in a subway station to initiating a discussion on who is messier, men or women. The brand is determined to help us enjoy every minute spent at home—in the living room or in the kitchen, in the morning or at night. Now IKEA is rolling out a competition dubbed ‘Snap a Napper’ which is revolving around night time and healthy sleep. The retailer is offering its UK consumers, members of IKEA Family, an opportunity to win a packages of sleeping goods including a bed, a mattress, pillows, a quilt and a quilt cover and more, for just snapping people who have fallen asleep in the daytime in public places.
Hennessy has launched a campaign revolving around wild rabbit—no, not as Easter mascot, but as a symbol of motivation which drives us to uncovering new treasures and reaching new heights. For the hilarious, artistic initiative dubbed ‘Never stop. Never settle,’ the cognac brand teamed up with the Droga5 New York agency—the new initiative, feature success icons of our times, is now rolling out online, outdoor, radio, in social media, in print with QR codes and on TV in the USA. The brand asks drinkers “What’s your wild rabbit?”, and encourages them to always move forth with the ‘Never stop. Never settle.’ slogan (which is actually very reminiscent of Johnnie Walker’s iconic ‘Never stop walking’ tagline).
The biggest cinema fan in the beer family, Stella Artois in partnership with film platform MUBI is kicking off another project revolving around the cinematic theme, which comes as an addition to a range of similar initiatives launched in the previous years. The new project is not related to the Cannes Film Festival as might be expected (being the official sponsor of the event, each year the brand launches a campaign ahead of the festival, which is traditionally hosted in May), and is more like a spin-off of a successful initiative, launched by the brand in summer 2011.