Diet Mountain Dew (Diet DEW) is bringing a humorous spin to the 2012 NASCAR season with a new ad that demonstrates how far Dale Earnhardt, Jr. will go for the great taste of Diet Mountain Dew.
Category Archive: Social Media
Jaguar, the iconic British brand owned by Tata Motors since 2008, is rolling out a new global campaign to highlight its wild side and prove that it’s ‘alive.’ The new advertising effort with the ‘How alive are you?’ tagline is kicking off on JaguarUSA.com, as on Facebook and YouTube, with a 45-second version of a 30-second TVC, which is slated to air in mid-March, when print, digital and outdoor advertising elements will be launched as well. In addition to the new marketing push, developed by Spark 44 (a London-based agency founded last June and partly owned by Jaguar), the auto giant, which has been on the luxury auto market for decades, is unveiling a new updated logo and its brand symbol and is gearing up for an 18-city United States road show to provide consumers with an opportunity to try the cars and make sure the luxury vehicles are worth buying.
Sprite has launched a new campaign dubbed ‘Uncontainable Game’ in a very Nikeish style, encouraging young consumers to share their dedication to sport. The new marketing effort, which was launched last night during NBA All-Star weekend in the USA, stars legendary basketball players Kobe Bryant and LeBron James along with Andrea Bargnani of Italy, Al Horford of the Dominican Republic, Omri Casspi of Israel and Serge Ibaka of the Republic of Congo, and is considered the largest global campaign Sprite has ever executed since this effort is to be launched across 27 countries. Ad Age reports that “Sprite plans to carry the program into at least 2014.”
Twitter, which is predicted to become the London 2012 major news platform (de facto), is developing more features to provide its users with an opportunity to communicate without barriers. The micro blogging service, which is gaining momentum in Brazil, Germany, India, and Japan now after winning the US and UK, is now testing its translation option, which will allow people to understand tweets in other languages. The translation is made automatically via Bing Translator—the experiments started last week with the option available only to a bunch of users. So far, Twitter doesn’t say when the translation feature will be rolled out to all users.
Miracle Whip, which has launched a bunch of promotions revolving around love and hate to the product (as it turns out, the salad dressing spread can even ruin families or, on the contrary, make them stronger), continues to explore people’s attitudes to the edgy and controversial product. For the new storytelling campaign, developed by mcgarrybowen (the advertising agency behind the previous push), Miracle Whip is traveling in time, to the 17th century, and asking the key question, ‘You hate Miracle Whip, but have you tried it yet?’—the idea is that some people believe the product is disgusting, but it’s just because they’ve never tasted it.
The Guinness beer brand is encouraging public around the globe to show their love of the Ireland’s national holiday St. Patrick’s Day (which is known and celebrated outside the country as well) and help the brand to set a new Guinness World Record on March 17. It’s not the first time when brands are calling their fans to help them achieve big goals—last year, Oreo gathered most Facebook likes for one post in 24 hours and Lynx ‘hosted’ the most massive simultaneous shower-taking event. Just like the cookies brand, Guinness is also using its digital hubs, the brand’s Facebook page and www.Guinness.com, to gather the most people possible for ‘The Largest St. Patrick’s Day Celebration.’