Denizen, the jeanswear brand created by Levi Strauss & Co. back in 2010, is announcing a new global campaign dubbed ‘We Are Explorers,’ which will see several ambassadors of the brand travelling across the globe and collecting creative inspirations. Levi’s is known for its love for journeys, exploring distant countries and getting new experiences (Levi’s Roadwear and Levi’s Norte a Sur: Una Ruta, 5 Experiencias project prove it), and has ‘transplanted’ this affection onto its child brand.
Category Archive: Social Media
Can there be a more romantic gift forValentine’s Day than a serenade? Probably, not. Looking back at PUMA’s digital card presented back in 2010, Heineken has launched a Facebook app called ‘The Serenade,’ which allows the brand’s fans to create their own personalized song in one of 20 languages (the English songs goes with subs in Russian, Korean, Czech, Thai and others) and send it to their potential partners, inviting them on a date.
Microsoft that is currently promoting its Bing search engine in a new ad campaign, has announced the launch of The Microsoft Advertising Story Awards (MSAs), a creative storytelling contest for marketers from 30 countries across the world. They are invited to submit a campaign idea for a brand or nonprofit of their choice using the Microsoft Advertising’s storytelling platforms.
Extreme is usually associated with Red Bull or sport gear producers like Nike and its subbrands, but automobile manufacturer can add some action to your life as well. Chevrolet is rolling out its stunt-filled advertising campaign dubbed ‘Let’s Do This,’ launched back in October 2011, and announces two new commercials with unconventional plot to be aired during 2012 Super Bowl this Sunday. The digital campaign, which promotes Chevy Sonic, encourages younger generation (it is targeting 18- to 30-year-old audience) to live their life to the full and embark on some jaw-dropping challenges to test their limits and courage—and win a Sonic in a monthly drawing.