Coca-Cola has released its eighth Sustainability Report, titled ‘Reasons to Believe’. The 2010/2011 Sustainability Report provides an in-depth review on the sustainability efforts of the company and its nearly 300 bottling partners and is based on the stakeholder feedback. For the first time, it was created in a digital format for people to access it from smart phones and tablets and is also available online.
Category Archive: Social Media
With less than a week left before Super Bowl XLVI, which is both a major sport competition and an important advertising event, brands are bringing forth their new commercials or just teasers to hint on what the public will see in the breaks of the big game. Recently, we wrote about some of the auto adverts, which will be aired during the match on February 5 (since that time a bunch of new auto spots—Audi’s vampire story and Honda‘s ad featuring Matthew Broderick to name a few—have been revealed), and about Coca-Cola’s hilarious contribution, the Coke Polar Bowl interactive campaign. But what about Coke’s major rival, Pepsi? As it turns out, it also has something to show during the game—the brand created two ads, for Pepsi and Pepsi MAX, which will air this Sunday.
Yesterday, Net-a-Porter, an online luxury retailer launched a new collection designed by Chanel creative director Karl Lagerfeld that was announced at Le Web in Paris in the end of the last year. Five augmented reality-enhanced shopping events across the globe took place at window locations in Paris, New York, London, Berlin and Sydney.
Wrangler has unveiled its new SS2012 collection on its official European website, using the old but winning approach—the interactive showcase, which allows users to drag and push the characters just like it was with the previous online presentations. The line includes both the men’s and women’s apparel and is inspired by retro looks of 70s (this seems to be a huge trend today).