Modern supermarkets seem to have just everything you may want, but still there’s a plethora of newly invented goods, which are not sold there—yet. Walmart is giving its consumers a truly one-of-a-kind opportunity to sell their own products in select retailer’s stores across the USA and through Walmart.com. The ‘Get on the Shelf’ competition, headed by @WalmartLabs, the company’s digital technology division, will be rolling out until February 22—entrants are invited to introduce their own inventions (they should to relate to one of the Walmart categories, ranging from apparel, electronics, toys and more) in their videos.

Walkers has kicked off a new promotion dubbed ‘What’s That Flavour?’ and dedicated to the launch of three new flavours, inspired by much-loved British ingredients and recipes. The brand encourages the British consumers to try and guess the flavours for a chance to be entered into a draw in case they manage to identify each of the three new names correctly (so far they are Mystery Flavour A, B or C), and walk away with £50,000.

Coffee brands are working hard to turn the Chinese into the coffee-drinking nation, using the traditional western stories with strong rebellious characters for their advertising campaigns. One of the strongest players on the coffee market, Nescafé, has tapped Chinese professional rally driver, blogger, best-selling author, singer Han Han to front its recent campaign ‘Live Out Your Boldness’ by Publicis Nestle Team Beijing, in which the 29-year old man is living his life to the full and never misses an opportunity to experience something new, with no boundaries or restrictions (of course, nothing illegal).    

YouTube has announced it will launch an online film festival logically entitled Your Film Festival that will take submissions of short films up to 15 minutes in length between February 2 and March 31. Fifty semi-finalists will be selected by Scott Free Productions, Ridley and Tony Scott’s production company. Then, 10 finalists will be chosen to go to the Venice Film Festival in August.

McDonald’s UK has launched a new campaign revolving around the theme of simple or serious conversations that are started over a cup of coffee. With the new promotion dubbed ‘Cups,’ developed by Leo Burnett, the fast food giant focuses on simple moments of everyday life. The company’s, which usually highlights burgers and fries in its campaigns (like it was in the recent ‘Timber v. Farmer’ advert), this time turned to promoting its range of coffees.