McDonald’s UK has launched a new campaign revolving around the theme of simple or serious conversations that are started over a cup of coffee. With the new promotion dubbed ‘Cups,’ developed by Leo Burnett, the fast food giant focuses on simple moments of everyday life. The company’s, which usually highlights burgers and fries in its campaigns (like it was in the recent ‘Timber v. Farmer’ advert), this time turned to promoting its range of coffees.

The campaign includes prints, radio ads, online elements and TVCs, in which people are talking about various things while having a coffee break at McDonald’s. “There’s a cup for every coffee moment at McDonald’s,” say the commercials. There are two versions of the ads, one featuring zoomed-in coffee cups and hands (watch it above), and the other showing the people who are having the conversations (here). No matter what they are discussing, at McDonald’s there’s a proper coffee for any dialogue. In the prints, the brand unveiled the whole line of FullBEAN options. “Choosing from our range of coffees is tricky. On one hand there’s Cappuccino, on the other Espresso. And if you’ve had a third hand, there’s Latte too,” says one of the prints.

Photo: A snapshot from the www.facebook.com/McDonaldsUK page

McDonald’s has also launched the promotion on its Facebook fan page, inviting people to have a coffee time and share these moments by posting photos to the Coffee Timeline app to win various items including iPod Shuffles, iTunes vouchers and Kindles to name a few. “Whether it’s a catch-up, a wake up, or a warm up… Send us a snap of your McDonald’s FullBEAN coffee moment to be in with a chance of winning one of our fantastic prizes,» writes the brand.

Photo: A print from the McDonald’s UK ‘Cups’ campaign

Photo: A print from the McDonald’s UK ‘Cups’ campaign