Category Archive: Social Media

Dr Pepper Is ‘Always One of a Kind’

Dr Pepper, the iconic beverage brand which celebrated the 125th anniversary of its ‘original life’ in 2010, is kicking off a new advertising campaign, which is revolving around authenticity. The U.S. promotion dubbed ‘Always One of a Kind’ includes a commercial, which features nearly a thousand of the brand’s fans, who are living their life in an unconventional way and are happy to have their fresh and bright traits, which make them different from most of other people—the spot, which debuted yesterday, January 9, during the BCS National Championship Game, will be aired in March ABC, CW, FOX, NBC and cable channels.

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Levi’s Has Launched a Global Casting Call on Instagram

Brands targeted at creative youth and adults often use social media sites and other web platforms to find new faces and minds for their promotions, and this crowdsourcing trend doesn’t seem to fade away in the coming years. Levi’s, the iconic jeanswear brand, which always encourages it’s consumers to go forth and think outside the box, has launched a casting on Instagram to find new people who will front the upcoming brand’s campaign.

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Nike: How Will You #makeitcount in 2012?

The time around the first days of January is just perfect for making resolutions for the whole year, and since 2012 promises to be very sportive with the London Olympic and Paralympic Games, a plan for this year should include a bunch of sport related goals. Nike supports both renowned athletes and ordinary people who just like to keep fit and encourages them to make a pledge on Twitter on how they will #makeitcount in the coming 12 months.

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