Tribal DDB London unveils contextual search, a next generation intelligent search functionality for their client Volkswagen. It makes information easier to find, increases the relevance of search results for consumers and ensures content is more readily reusable for Volkswagen.
Category Archive: Social Media
It was not an easy year for Old Spice Man, as he fought with Fabio in summer to reclaim the crown and flew to distant exotic places to promote the new scents, but it doesn’t mean that he is worn out and hasn’t got anything special for his dear fans this Christmas season. Now, Isaiah Mustafa has become Old Spice MANta Claus and is going to make everyone on the globe happy these days by sending presents to all 7 billion people. You say it’s impossible? Watch the earlier videos of the campaign and you’ll change your mind—this man can do everything. Really.
Diesel, which revealed a line of Fresh and Bright superheroes underwear earlier this year, introducing completely new names such as Supperman, Miss Dismiss, the Iron Boy and more to the comics world, now is delving into the basics of graphic story universe and presents the Super Heroes underwear collection that takes us “to the world beneath.” This range is inspired by four iconic DC Comics characters, Batman, The Flash, Green Lantern plus The Joker, and each of the boxers’ design features some elements from the hero’s image, as well as groundbreaking fabric technology, which makes these trunks be the male wardrobe essentials.
Jack Daniel’s is aiming to outperform Coca-Cola in delivering festive spirit with X-mas commercials or at least introduce a new element to the celebration with the release of a new campaign, developed by Arnold Worldwide in Boston, with the “It’s not what’s under the tree that matters, it’s who’s around it” tagline. The Brown-Forman Corporation’s brand believes that the new ‘barrel tree’ approach will touch people’s hearts for years, and will become as iconic as Coca-Cola’s Christmas elements. “We hope it will be the start of a new tradition,” tells Carmen D’Ascendis, director of global marketing for Jack Daniel’s at Brown-Forman in Louisville, Ky, to The New York Times.