To promote its social network Google+, the Internet giant Google is launching a new competition for up and coming photographers, inviting them to upload their visual works to the new platform. For the contest entitled Google Photography Prize the company has teamed up with Saatchi Gallery, London, which will provide the finalists and the winner with hilarious prizes, which are sure to help them boost their photography career.
Category Archive: Social Media
eBay has announced the launch of eBay.com/celebrity, a web site section that combines celebrity experiences, memorabilia and merchandise with philanthropic causes. As part of eBay’s charitable platform eBay Giving Works, eBay Celebrity aggregates relevant celebrity content, charity auctions, and a wide selection of related products.
Brands, which represent after-hours life, often provide its fans with a detailed partying and dating guide (usually, alcohol brands embark on this mission as the example of Carlsberg proves), but technological giants also have something to tell the world when it comes to interpersonal relationship. Sony Europe has teamed up with French agencies Reflex Virtual and Point-Barre to release a hilarious webseries entitled ‘A Geeks Guide to Get Girls’ starring Bruno Sanches, Loïc Bartolini and Loïc Fieffé as nerds who are trying to turn into machos in the eyes of the girls who live next door. The time has come when technology helps improve personal life.
Personality tests aimed at figuring out one’s way of thinking will never be out of fashion. Building on the success of such questionnaires, Hyundai has launched a new global campaign New Thinkers Index on online platform to provide visitors with a chance to explore the notable thinkers’ outlooks (ones of actors, musicians, outstanding athletes and other notable people), read articles and watch a series of short 4-minute videos revolving around the think theme and take a test online to figure out how well they do in eight major areas of thinking ranging from natural and interpersonal to music and visual.
Some automobile brands work hard developing new groundbreaking concepts and presenting innovative models, and some brands look back into the past and source inspiration from its rich heritage to appeal to more consumers. Volkswagen has launched a new campaign entitled VW Fanwagen in the Netherlands, blending a modern social media twist with a retro vibe. The new promotion, developed by Dutch agency Achtung, has been launched on Facebook—the brand is offering its fans an opportunity to built ‘the most social car ever’ and promises to give it to one lucky participant.
Carbonated drink brands put male into focus this fall—a few weeks ago, Dr Pepper rolled out its Ten version for machos across the U.S., and now Pepsi MAX, another brand targeting male consumers, is stepping out with the new marketing activity revolving around male friendship. For the new digital campaign dubbed Top Mates, which has been launched on Facebook, the brand teamed up with advertising agency Clemenger BBDO Sydney. The promotion, which is supported by TV and radio elements across the country as reported by www.bandit.com.au, will be running for a month, but the brand is going to continue using this idea for further fan engagement.