Brands, which represent after-hours life, often provide its fans with a detailed partying and dating guide (usually, alcohol brands embark on this mission as the example of Carlsberg proves), but technological giants also have something to tell the world when it comes to interpersonal relationship. Sony Europe has teamed up with French agencies Reflex Virtual and Point-Barre to release a hilarious webseries entitled ‘A Geeks Guide to Get Girls’ starring Bruno Sanches, Loïc Bartolini and Loïc Fieffé as nerds who are trying to turn into machos in the eyes of the girls who live next door. The time has come when technology helps improve personal life.
The campaign was developed to promote Sony’s new gadget offering, the SRS-BTV25 Bluetooth wireless speaker for smartphone, iPhone and iPad, which hit the European stores on October 10 (in the series, this date is called ‘the important date for geeks’). In the three episodes, the three nerdy protagonists wearing weird clothes are trying to get hooked the most beautiful ladies of the neighbourhood, and no matter how hard they try, they can’t do anything until they get “something round, black (or white), superbly stylish from Sony.” With the RS-BTV25 Bluetooth wireless speaker they achieve ultimate sound experience and they finally manage to arrange a huge and groundbreaking party, without using all the musical equipment and heavy DJ gear.
“The SRS-BTV25 combines the groundbreaking 3600 Circle Sound technology with Bluetooth wireless music streaming to provide a seamless connection to smartphones, including the iPhone, and other Bluetooth-enabled devices like the Walkman, iPod touch and iPad. Wireless means what it says: no cables, no fiddle—just walk into the room where the speaker is plugged in, establish the link with your Bluetooth device, and play! Its small size, big sound and omnidirectional acoustics mean the SRS-BTV25 can go in any room and be moved easily. All this makes it the perfect music machine, whether you are relaxing alone, with a few friends or throwing a party,” states the manufacturer.