Soft drinks brands often inspire consumers to think out of the box and push their creativity further by motivating them to delve into a new experience. After you refresh your body, why not continue with refreshing your mind? Nestea launched the brand’s first-ever global integrated marketing campaign dubbed ‘The Start of Something Different’ to encourage people around the globe to embrace completely new ideas and open their hearts to new activities. To reach global audience, the brand used a range of social and interactive elements, created by Wieden+Kennedy.

IBM Research has joined forces with EKZ, the electricity utility provider of the Canton of Zurich in Switzerland to implement a new pilot project that will allow consumers to conveniently charge electric vehicles and monitor their energy costs, using mobile devices. The web app will also help utility providers better manage power grid loads during peak charging times.