The Smirnoff Nightlife Exchange Project welcomes the world’s No.1 female artist, Madonna, who joins the brand’s one-of-a-kind program of swapping partying experiences around the globe. In its second year, the international initiative, launched by one of the best vodka brands in the world in 2010, is encouraging people to share their nightlife traditions through Facebook and swap the unique parties on November 12. The pop diva, who has turned 53 this week, has joined the ambitious program to find the most brilliant dancer, who will be invited to join her upcoming series of concerts.

Google and The Associated Press announced a new scholarship program for the U.S. student journalists. The program is aimed to foster digital and new media skills in young professionals. A key goal is the promotion of geographic, gender and ethnic diversity, with an emphasis on rural and urban areas. The Online News Association, the world’s largest membership organization of digital journalists, will administer the program. 

The Smirnoff vodka brand, one of the biggest fans of club culture in the alcohol industry, brings back The Smirnoff Nightlife Exchange Project, building on the tremendous success of the last year’s global initiative. Just like in 2010, the cult brand is encouraging its fans to share on what makes their nightlife original and vote for the best ideas, which to be implemented on November 12, the big night, in 50 countries all around the globe.

Giant companies provide vital support to small enterprises, giving people behind them with an opportunity to expand their business and make it big, doing small things. The team of big corporations, which already includes Cisco, American Express and Facebook to name but a few, is now joined by Dell, which is offering small businesses in the USA a chance to win $25,000 in its products preloaded with Windows 7 Professional & Office Home and Business, a $50,000 prepaid card from MasterCard, and their own online reality show. The submissions to the America’s Favorite Small Business competition are accepted on a dedicated page on YouTube through September 11.

The Swedish furniture giant IKEA has launched a new promotion in Australia, encouraging the nation to ‘Have a Gö’ and be ready to come out and fight to make all homes well-furnished. The new marketing campaign kicks off with a 60-sec advert, revolving around the theme of epic medieval battles, showcases dozens of people running with chairs and lamp stands to destroy old interiors and bring new spirit to the boring spaces.