Starbucks has launched an updated, redesigned version of www.StarbucksStore.com online destination to provide its consumers with the enhanced shopping experience and make it easier and quicker to find the best coffee, teas and merchandise offerings. In addition to the traditional coffee&tea range, the digital venue, which was developed with by PFSweb, Inc. (a global e-commerce solution provider), offers a number of extra services like subscription, tasting tours and prepaid gift cards across the U.S. territories.
Category Archive: Social Media
Today, iPhone applications provide us with tips in a variety of areas, starting from recycling to clothing. To receive information, users usually scan QR-codes or barcodes or snap a photo, which are then processed by the app—adidas Originals came up with a revolutionary solution in this area, launching an app with a 3D touch. The brand has released an app with special 3D image recognition software for real-life objects/products, which is the first time the three-dimension technology got into the application development industry.
Chrysler Brand and Eight Mile Style LLC, a Detroit-based publisher of Eminem compositions, have partnered to release a gospel version of Eminem’s ‘Lose Yourself,’ available now for download on iTunes. The song is performed by ‘Selected of God,’ the choir featured in the Chrysler brand Super Bowl commercial ‘Born of Fire.’ Keeping in the spirit of the ‘Imported from Detroit’ campaign, Eight Mile Style will donate all publishing proceeds from the music download to three local Detroit charities—Abayomi Community Development Corporation, The Yuinon and the Robert S. Shumake Foundation.
Almost a year after Google Gmail calls to mobile and landline phone were introduced, the web giant is offering its users in more countries («in new 38 languages») an opportunity to call directly from the e-mail box to people on off-line phones. In addition to this, Google has lowered the cost of the service to over 150 countries around the globe.
Campaigns revolving around people, who managed to succeed in their field, are nothing new, but they always generate big buzz and draw attention of consumers. Earlier this year, Johnnie Walker celebrated Chinese modern heroes, Dockers interviewed professionals in a range of creative fields—and the same idea was put behind the new campaign launched by Stoli under the traditional tagline ‘The most original people deserve the most original vodka’ across Australia. In May, the brand issued a national call, encouraging people to submit their novel ideas to the Stoli Original Fund on Facebook for a chance to get them implemented with the help of the brand.
The Timberland Company has announced the company’s CSR goals and forward-looking targets, which are positioned to align more strategically with its overall brand values. The updated goals and targets have been published on Timberland’s newly-launched CSR communications portal, which provides a dynamic, integrated experience that informs, inspires and engages consumers around the brand’s CSR efforts.
Gap, which shook its fan community with the notorious logo change last year (eventually, the old one was brought back primarily thanks to big buzz across the web), is now launching its new campaign dubbed 1969: L.A. and Beyond, developed by Gap’s Global Creative Center in NY together with Ogilvy and Cool Hunting to provide its consumers with an opportunity to look behind the scenes of the creativity and introducing the brands designers, the 1969 design team, who create new models and denim fits. The new campaign, which has been launched today, on August 1, in the U.S., will be rolling out on the brand’s Facebook page and other online destinations such as Hulu, Daily Candy, Pandora and RollingStone to name a few and in the August issues of national magazines including Glamour, GQ, InStyle, People StyleWatch and Vogue.