Campaigns revolving around people, who managed to succeed in their field, are nothing new, but they always generate big buzz and draw attention of consumers. Earlier this year, Johnnie Walker celebrated Chinese modern heroes, Dockers interviewed professionals in a range of creative fields—and the same idea was put behind the new campaign launched by Stoli under the traditional tagline ‘The most original people deserve the most original vodka’ across Australia. In May, the brand issued a national call, encouraging people to submit their novel ideas to the Stoli Original Fund on Facebook for a chance to get them implemented with the help of the brand.

The competition is running in three rounds—the first is over (Pablo Chappelli and Tom Davies, founders of cult eastern suburbs business, Chappelli Cycles, were awarded with $1,000 for their initiative), and now the nation is choosing the winner of the second phase of the original talent search. Now, the five finalists are determined, and Stoli is inviting public to cast a vote for one of them until August 18: Haunted (now, this spooky project is the leader with a little less than 200 likes), Hope Hampers, Cricket Outta Compton, Kind of Gallery, and Stoli Manners Pay off Café. The winner of the competition will receive $1,000 to develop the project and spread originality across the nation.

To support the launch of the fund, the brand released a series of vignettes, featuring people who succeeded in their original areas and are eager to share their inspiring story with the rest of the world. The videos are posted to the Stolichnaya’s YouTube channel, and so far there are four spots with Trevor King, a Sydney-based freelance fashion and advertising photographer, Matt from The Future Sound of Yoga, Mel and Stevie from Stevie English Hair and Sonya Meffadi from Fashion Palette, with yet interviews with more people to be released over the coming weeks.