ABSOLUT VODKA, the third largest brand of alcoholic spirits in the world, sold in 126 countries, is excited to announce a new limited-edition launch of vodka flavor dedicated to San Francisco.
Category Archive: Social Media
The leading Swiss watch brand Swatch collaborates with SCVNGR (pronounced scavenger)—a mobile game about going places, doing challenges and getting gifts. The campaign started on May 31 on the streets of NYC helps promote new Gent watch collection that was presented in local Swatch stores this spring.
New event 5 Days La Roma within 365 days project by The ABSOLUT Company took place in Mexico City, May 24—28, 2011. 365 days is a continuous initiative where ABSOLUT explores creativity in the most interesting places of the world getting international artists to take part in it. The last year it was 30 Days New York. This time there were two hotspots—Mexico City and its art scene. La Roma, the artistic area of the city offers galleries, institutions, architecture and people who contributed to its bohemian but still historical aura.
Beer and music do match. This was proved by numerous partnerships and collaborations with performers launched by many brands including Heineken, Grolsch, Carlsberg, as well as premium lager brand Kronenbourg 1664, which is to release a new music-centered addition to its ‘Slow the Pace’ campaign, devised by BBH. Just like Levi’s did within its ‘Pioneer Session’ where celebrated artists were remaking popular songs of past decades, the beer brand is helping old tracks be heard again and live a new life but with the same musicians.
Benetton has announced the birth of an online community of bloggers dedicated to communicating the very essence of the brand to the target audience. A new blog, or superblog, to be more precise, has been launched at www.blog.benetton.com showcasing the latest and most interesting topics related to technology, fashion, culture and life of young people around the world. However, Benetton has its own point of view on each of these areas and perceives fashion as something born in the streets, inspired by everyday life and embracing colors of the world; and technology as a tool that is capable of bringing people closer and improving the way we communicate.
Dr Pepper learnt a tough lesson in Great Britain last July with the huge scandal concerning the status take-over promotion on Facebook started as part of the brand’s ‘What’s the worst that could happen?’ campaign. Having tendered apology for the blunder (the thing was that a mother found her 14-year-old daughter searching for the meaning of her new status update with ‘two girls, one cup’ phrase referring to a notorious porn video), the brand closed the activity. Now, the buzz went down and almost one year later, the brand comes back with another teen-oriented project, dubbed ‘Pepperhood,’ which definitely will not have any unwanted after-effects.