Today hundreds of consumers will have the chance to experience the world’s number 1 smartphone game live in the latest installment of Deutsche Telekom’s “Life is for sharing” campaign. Its new campaign “Angry Birds live game” is a unique collaboration with Rovio’s No. 1 app Angry Birds, the cult game for mobile phones, along with Saatchi & Saatchi cretive team.
Category Archive: Social Media
Škoda has kicked off a new integrative promotion in the UK , which is revolving around solving mysteries. The auto brand, which promoted its Fabia model with great ‘Cake’ and ‘Made of Meaner Stuff’ commercials by Fallon last year, teamed up with the agency again to launch the ‘Škoda Puzzle’ campaign as part of its TV sponsorship of the US Crime Drama on Channel 5.
AXE Shower and COMEDY CENTRAL Digital have teamed up to develop the AXE Dirtcathlon—a four-part Web series pitting coed teams against one another other in crazy challenges designed to get them as messy as possible within 90 seconds. The series, hosted by actor/comedian Rob Riggle, launched on www.axedirtcathlon.com.
PepsiCo’s functional drink Gatorade, which is known for its campaigns featuring A-list athletes, has launched the ‘Replay’ promotion in Australia dedicated to bringing back the favourite sporting moments of its consumers. Apparently, the drink is not only good for body, but also has a positive influence on memory—those, who want to share their recollection on the hilarious episodes from their sports life, are invited to visit the www.gatoradereplay.com.au website where they can upload their stories.
Last May, to promote its Chrome browser, Google presented its hilarious spot showcasing weird but great speed tests, and now it switches from lab experiments to emotional components. The campaign dubbed ‘the Web is what you make of it’ was developed by Google in cooperation with the ad agency BBH New York, and starting Tuesday is rolling out on the U.S. television. “People are doing amazing things with the web, and our new series of films highlights some of these accomplishments, both big and small, serious and fun. The Web is What You Make of It. What would you make?” asks Google on its Chrome’s YouTube page.