Dr Pepper Snapple Group and national nonprofit KaBOOM! announced the availability of nearly 2,000 grants to communities across the U.S. through Let’s Play, a community partnership led by DPS to help get kids and families active nationwide. Starting yesterday, April 21, communities can apply online for various levels of financial support at www.LetsPlay.com.
Category Archive: Social Media
Summer in the northern hemisphere is coming, and YouTube in collaboration with the Australian residents, whose summer season is now finished, created a bespoke gallery which celebrates the most fun-packed season of the year. The video sharing website teamed up with Screen Australia, legendary filmmaker Dr George Miller and the Sydney Film Festival to develop the YouTube Map My Summer national online initiative.
As part of its recently launched Film Workshop in Los Angeles, Levi’s teamed up with Juxtapoz Magazine to release an absolutely lovely April 2011 special issue dedicated to the current MOCA Art in the Streets exhibition running April 17—August 8 at The Geffen Contemporary. The brand also launched a series of 10 special truck jackets featuring works by celebrated contemporary artists, which works are exhibited at the display, with all the proceeds from the sale of the line to benefit MOCA and its community programs.
Nike pays tribute to the art of surfing by releasing a new film ‘Leave A Message’ in a month, on May 24 at www.nike6.com/leaveamessage. The sportswear manufacturer which is known for its strong dedication to spread the sport culture and celebrate the professional athletes as well as amateurs through a range of its projects, this time focuses on women surfing. The movie, which will be launched under the Nike 6.0 action sports brand’s banner, is all about 6 girls from the USA and Australia and who can subdue the almighty waves in the most elegant way ever seen.
adidas is offering football fans a new way of ‘beeing all in’ by choosing what their favourite athletes will do at the upcoming launch of the next generation of the iconic adidas Predator boot in May. The sports apparel brand kicked off a new campaign on its official page, providing people with a chance to “call the shots” and tell what the World’s best footballers will be doing at the launch event.
Laundry that gets done in an instant with no noise and with total ecological compatibility while hanging in the wardrobe in a kind of clothes bag—it could all come true with a detergent of the future called Persilan Oxygen. At least, that is the idea put forward by Anna Szarecka and Anna Szpot of Warsaw School of Economics, Poland. The two students made a powerful case with their innovative concept for a Henkel product for the year 2050, winning the Henkel Innovation Challenge in the process. And they can be proud of their feat for, having come out top in the international final of this student competition in Berlin, they have seen off some of the best teams the world has to offer.
adidas Originals presents Women’s Lookbook SS11, featuring original looks created by 9 stylists from 9 cities across the globe. The outfits were made as tribute to the locations, where the fashion experts reside, and so embody their unique approach, which can be rated by the visitors to the online destination.
Do you have a dancing baby inside? Evian and BETC Euro RSCG are continuing their highly popular campaign Live Young that includes the hilarious Evian Roller Baby video, which became the most popular clip online, by launching a new interactive promotion today, April 19. Now, the pure water brand is encouraging its fans from all around the globe to partake in creating the longest music video ever.