Evian: Let’s Baby Dance

Do you have a dancing baby inside? Evian and BETC Euro RSCG are continuing their highly popular campaign Live Young that includes the hilarious Evian Roller Baby video, which became the most popular clip online, by launching a new interactive promotion today, April 19. Now, the pure water brand is encouraging its fans from all around the globe to partake in creating the longest music video ever.

To promote the activity, the brand released a new film produced by Legs from the famous MILK Studios in New York. In the stop-motion clip, numerous every-day people of all ages, selected through a street casting and embodying the young spirit and energy, are appearing one by one in T-shirts featuring babies in different poses—as models change one another fast to the version of ‘Wordy Rappinghood’ by Tom Tom Club remixed by DJ Mehdi with Uffie featured, it seems that the babies are dancing to the music.

Those, who didn’t have an opportunity to get into the promotional clip, still have a chance to become part of the “the longest music video ever” (which, maybe, will become the next Evian’s accomplishment included in the Guinness Book of Records following the success of the Roller Babies clip, which was also featured in this register). To tap into the project, users all around the globe are invited to visit the dedicated website on their computer of iPhone, turn on a web camera, choose one of the three baby bodies to be featured under their head and show some simple moves. So far, the user-generated footage is 6 minutes and 35 seconds long and counting.