PepsiCo-owned Frito-Lay has kicked off the biggest campaign in the brand’s history by introducing Flavor Kitchen in the very heart of the Big Apple—on Time Square. In course of this week-long event that is slated to last from April 11 until April 15, Frito-Lay will let consumers see what’s cooking in its Flavor Kitchen located in the headquarters in Plano, Texas. Padma Lakshmi, an award-winning TV host, cookbook author and just a terrific cook, will join Frito-Lay executive chef Stephen Kalil and Laura Macintosh, host of the brand’s own “Flavor Kitchen” web series to let the consumers in behind-the-scenes area of snack manufacturing and guide them «from seed to shelf».
Category Archive: Social Media
Malibu has something in stock for those who dream of living the beach bum lifestyle and worship at the altar of sun, sand and surf. Courtesy of the brand, the best gig this summer isn’t in an office— it’s on the beach with a cocktail in hand. The perfect summer will be a reality for one outgoing guy or gal, when the iconic spirit launches a search for the Radio Maliboom Boom Correspondent across the USA. In this role, one fortunate individual will travel across the country attending concerts, reporting from the road, interviewing celebrities and celebrating the season of sun.
TreeHugger, the leading media outlet dedicated to covering news on “the people, ideas, projects, and memes that are pushing green into the mainstream,” is presenting the winners of its third annual Best of Green Awards. The team behind the project looked though numerous examples of doing good to nature and selected over one hundred winners in eight major categories, who are being announced during this week (April 4—8). TreeHugger also invited audience to partake in determining their favourites—over 50 nominees got the second annual Best of Green 2011 Readers’ Choice Awards based on people’s choice.
P&G Future Friendly, the National Geographic Society, and Promethean announced Walker Elementary School of Springdale, Arkansas, as the winner of the Find Your Footprint national conservation education contest. As one of six finalists, Walker Elementary received the highest number of public votes for their video entry, ‘Helping the World and Saving Our Future,’ and will be presented with the grand prize valued at $36,000. More than 34,000 votes were cast during the four-week public voting period to choose the winner.
P&G— the brand reported to have sold Pringles —has time to focus on all things pertaining to beauty and wellness. According to marketingweek.co.uk, Procter & Gamble has announced the launch of an online monthly covering the issues of beauty care and wellness and suggesting P&G’s products of different lineups as a solution in dealing with these issues.
Tree-planting movement is already joined by a number of brands including Avon, Timberland, Finlandia Vodka, IKEA, Odwalla and many more. The idea of providing consumers an opportunity to give back to nature while buying something natural was recently adopted by another brand, Coca-Cola’s Honest Tea, which partnered with the National Forest Foundation to kick off its Bag to Tree reforest campaign across the USA.
To promote the new range of the retro styled Converse Padded Collar Loopback created exclusively for the sportswear retailer Foot Locker, SapientNitro developed a lovely campaign that will be rolling out for two weeks across Europe. The integrated promotion, which was kicked off on April 3, includes activity on Foot Locker’s Facebook page, an advert as well as outdoor element in Germany and in-store engagement in a number European cities.
On April 4, Pepsi launched the second year of its Pepsi Refresh Project, calling on people from across the United States to submit bold ideas that have the power to move communities forward, focusing on the categories that America cares about most: Education, Communities and Arts & Music. In addition to its standing grant categories, Pepsi will announce a new Pepsi Challenge each month in the form of a question that Pepsi will challenge the public to answer with creative ideas. This month, Pepsi is challenging fans to channel their love of music to drive social change with its first Pepsi Challenge by asking, “How would you rock the house for a good cause?”