Glenfiddich announced the launch of Glenfiddich Cask of Dreams—an exciting new campaign designed to inspire people across the nation to pursue their pioneering dreams, and help them to achieve them. An extension of the groundbreaking ‘One Day You Will’ advertising campaign, it will combine a series of activities, including a global survey, high profile stunts, celebration events and a partnership with a likeminded charity, to bring the spirit of a pioneer to life in the U.S.
Category Archive: Social Media
Nike celebrates speed and dexterity via its latest campaign dedicated to the new SuperFly boot. The previous model, Mercurial Vapor SuperFly II, was presented back in February 2010 and appeared on-counter in April last year. Now, the brand is going to release Nike Mercurial Vapor Superfly III (it will arrive in stores starting this Thursday), and for the launch it tapped 16 top professional football players including Cristiano Ronaldo (who appeared in promotion for the previous models), Clint Dempsey, Marco Borriello, Zlatan Ibrahimović and more. The campaign entitled ‘Who Is Superfly?’ is running on Facebook and features a series of short vignettes showcasing the athletes.
The realm of technology neighbors with the world of art. Recently, Intel has proved it through a bespoke project entitled ‘Remastered,’ and now HP is launching its ‘Mobile Expressionism’ to once again celebrate the ties between visual creativity and the technological progress. For the project, which is dedicated to the HP webOS mobile platform and targeted at application developers who use it in their work, the company collaborated with several illustrators and artists who created graphic pieces inspired by a range of popular HP webOS apps.
Nike has released ‘Bleed Blue Pledge,’ a new ad campaign where the pride, passion, and fearless soul of Indian cricket brought to life through the voice of the elite athletes of Team India. During the 60-second ad the members of the Indian Cricket Team articulate the passion for cricket in this country, pulling back the curtain long enough for the viewer to witness how the game is played, loved and revered from the perspective of the athlete.