Nike celebrates speed and dexterity via its latest campaign dedicated to the new SuperFly boot. The previous model, Mercurial Vapor SuperFly II, was presented back in February 2010 and appeared on-counter in April last year. Now, the brand is going to release Nike Mercurial Vapor Superfly III (it will arrive in stores starting this Thursday), and for the launch it tapped 16 top professional football players including Cristiano Ronaldo (who appeared in promotion for the previous models), Clint Dempsey, Marco Borriello, Zlatan Ibrahimović and more. The campaign entitled ‘Who Is Superfly?’ is running on Facebook and features a series of short vignettes showcasing the athletes.

“Superfly is a select breed of player. The hunters and showmen. The innovators and illusionists. Each one with the skills to decide any match. Is it all about the speed demons or the visionaries? Self-belief or genius? What defines a Superfly player?” asks Nike on its website.

Visitors to the Nike Football account on Facebook can choose one football player from those on the list and tell why he deserves to be named ‘the king of speed.’ So far, Cristiano has generated over 1,000 comments, so evidently Nike did a right thing when invited him to front the launch the models.

In the short ‘interviews’ posted on YouTube, the stars are ‘decoding’ the boot’s name and say what it means to them. “Superfly is the dominance of the pitch. Making quick decisions. Being in the middle of the action. Superfly is maximum acceleration. Playing brilliant passes. Thinking faster than the opponent. I am Superfly. Who else?” says Mesut Özil. “Being Superfly is about going out and playing your own game… and be true to yourself,” adds Dempsey.