The latest research by Kantar Media TGI argues the effectiveness of low-price messages in winning the UK consumers. According to the study, price and savings are driving the purchase decision of less than a quarter of shoppers in the country, while the rest of consumers get motivated by an array of other factors.
Surprisingly enough, now the fastest growing social media platform is not Pinterest (as it used to be), but Twitter, as reported by GlobalWebIndex. According to the study conducted across the 31 markets, the micro blogging platform is gaining momentum now and getting more active users than other social media platforms—the site is followed by Facebook and Google+, respectively.
As the new 2013 year approaches, JWT, one of the biggest global marketing comms agencies, has recently released its newest 8th trend report for 2013 —a 171-page white paper, encompassing the results of a year-long quantitative, qualitative and desk research conducted by JWTIntelligence in the U.S and U.K. Additionally, 70 JWT experts across more than 25 international markets were interviewed about technology, health and wellness, retail, media and science.
From persuasion to platform, from positioning to purpose, from consistency to experimentation, from control to liberation and from ownership to ‘boundarylessness’ — these are the crucial shifts in branding theory spotted over the 20-year career by Robert Jones, head of new thinking at a brand and innovation firm Wolff Olins and visiting professor at UEA, published in the current issue of the Journal of Brand Management.
Delivering a great product or service multiplied by irresistible visual identity and creative brand messaging is no longer enough to be a stable leader on the market. Long-term commercial success of any brand lies in a sustainable way of thinking with a positive impact on society and the environment.
As the Black Friday rush in the US and Canada is over and the official Christmas shopping frenzy is almost there in the Catholic (and, frankly, all the remaining) world, retailers and brands are looking to make the most of this holiday season in every possible channel: physical stores and malls, on the web, on mobile devices and even in social media.