Nissan is kicking off a new pan-European campaign under the “Urban Thrill Rides” tagline to promote the city car, a new Nissan Juke n-tec, available in European showrooms from March. The effort, developed by TBWAG1, writes a new charter in the “urban” narration, started by the brand years ago. It reveals the car’s adventurous personality and demonstrates how easily it integrates into the megalopolises’ life, ruled by high speed. The “Urban Thrill Rides” push is launching across more than 20 European countries starting April.
Category Archive: Marketing
One of the most respected events in the branding, FUSE Conference, annually organized by the U.S.-based IIR (Institute for International Reserch) in partnership with the leading industry players, this year offers an entirely re-invented format that includes seven new sessions: Industry Mash-Ups, Lean Ins, Exposes, Synergy Spotlights, Stories and Gallery Session.
Added Value Names the Most «Culturally Vibrant» Brands of 2012 in the Cultural Traction™ 2013 Report
In its third annual Cultural Traction™ 2013 report, the brand development and marketing consultancy Added Value has ranked a total of 160 brands from 15 industries to measure their cultural vibrancy and define which of them better used the culture-led marketing strategies to stay more relevant to consumers. By culturally vibrant brands Added Value’s experts mean those brands that are perceived to have the most Visionary, Inspiring, Bold and Exciting (VIBE-index).
Twitter, which celebrated its 7th birthday last month, has launched an updated, redesigned platform for businesses. The online destination offers companies of all sizes a deep insight into how to turn Twitter into a powerful tool for monetization, increasing brand awareness, driving web traffic and more.
Google is launching a bunch of pranks for April Fool’s Day. Google Nose beta seems to be the most impressive one in this range. The service allows to experience smells of various things by just typing in their names and also lets detect objects by their scent. Google Nose, developed “to offer the sharpest olfactory experience available,” even got a website where the service is detailed.