Ford Motor Co. is employing the “don’t choose, take both” theme in its latest U.S. campaign titled “AND not OR.” The new cross-channel push, which is set to roll out in April, is designed to promote Ford’s EcoBoost engine family that is positioned as an alternative to many eco-vehicles by other auto brands on the market. The promotion takes on the common misconception that owners of the “green” cars have to choose one thing from two important ones—the ads say that there should be no bargains when it comes to comfort and performance. The campaign will include humorous prints, TV commercials, followed by social media and digital promotions.
Category Archive: Marketing
Perrier-Jouët has presented another sophisticated design piece inspired by the brand’s artistic legacy and traditions. Following an array of various creative artifactss, ranging from water-colors to paper frescoes and botanical arabesques, here comes The Enchanting Tree. The new masterpiece, created by the Dutch-born, London-based product designer and artist Tord Boontje, is a champagne service made of suspended golden branches and decorated with anemones.
The World Photography Organisation (WPO) has announced 2013 Sony World Photography Award winners in four categories, including Open, Youth, 3D and National. The award, launched back in 2008, aims to spread the photographic culture across the globe, supporting both emerging photographers and professionals.
TOMS, a brand known for its philanthropy that found incarnation in the One for One policy, is launching an art-focused project Haiti Artists Collective to create new jobs in Haiti. In partnership with Haiti-based Caribbean Craft, the company commissions 30 Haitian artists aged 18-45 to develop designs for the limited edition TOMS Shoes. The individually painted footwear in both men and women styles will be available at the TOMS website and at its flagship store in the U.S. for $68.