Heineken, which turns 140 this year, collaborated with the Parisian record label Ed Banger to produce a new design of the brand’s new black-and-green anniversary bottle. The design of the new limited edition pays tribute to Heineken’s creativity and long-term relationship with the world of music.
Category Archive: Marketing
The Olay product range has gained popularity in more than 80 markets, and its offerings “are often compared to high street skincare brands, matching or winning on performance at a more accessible price.” That’s a true success, but the sky is the limit. Procter & Gamble entrusts the future of its Olay Pro-X range into the hands of consumers. The female cosmetics brand is encouraging public to reinvent Olay Pro-X with the new design, product ideas and ways to tell the brand’s unique story.
Running and working out in a gym are traditional ways to exercise, but sometimes life wants us to be more creative finding ways to burn calories. Nike launched its innovative Nike+ FuelBand over a year ago to help athletes from all around the globe to keep track of their daily physical performance. To celebrate the 1st anniversary of the device, Nike collaborated with a team of artists, coaches and other original thinkers to create a digital art NikeFuel Zine, celebrating “the breadth of physical activity.”
The latest research by Kantar Media TGI argues the effectiveness of low-price messages in winning the UK consumers. According to the study, price and savings are driving the purchase decision of less than a quarter of shoppers in the country, while the rest of consumers get motivated by an array of other factors.
Guinness has unveiled another project to celebrate its legendary black stout. The Irish beer brand has collaborated with Jason Bruges Studio and a team of creative minds to develop a “breathing” pint monument to the iconic drink. The 3.6-meter, 2-ton statue, which is more like a totemic symbol than a pint, has been displayed at the Guinness Storehouse in Dublin.
Miss Dior is spreading the spring and feminine spirit with its latest “La Vie En Rose” advert. It is the second time Sofia Coppola and Hollywood A-lister Natalie Portman have collaborated on a commercial for the perfume brand, with the first spot launched back in 2011. To highlight the sweet and romantic atmosphere, the ad features a plethora of white, cream, red and pink roses just everywhere.