Google is contributing to the future of the UK advertising industry by launching a new training program, Squared. The free six-week course, developed in partnership with the IPA (the Institute of Practitioners in Advertising) and Impact International, is to be launched on March 12.
Category Archive: Marketing
The lager brand Stella Artois, which has a strong emotional connection with the cinema world, launched its new ad during the live broadcast of the Oscars on Sunday. The advert titled “The Artist,” which has nothing in common with the silent movie under the same name, celebrates the craftsmanship behind each glass of the beer.
Stop-motion is one of the favourite video techniques embraced by fashion brands like Louis Vuitton and Fendi. Another luxury brand, Hermès, uses an object animation in its latest campaign dubbed “Vive Le Sport” (“Long Live Sport”). There are four short spots directed by Simon Cahn that capture the spirit of the coming spring.
In early February, General Electric invited American creators to share their groundbreaking ideas with the world in celebration of National Inventor’s Day that coincided with the greatest U.S. inventor, Thomas Edison’s, birthday on February 11. The company teamed up with the BuzzFeed website and launched a social-media campaign #IWantToInvent on Twitter to collected revolutionary ideas submitted by public.
As part of the project, GE released a plethora of blueprints with the user-generated concepts.