Long before the yesterday’s YouTube top 10 UK’s viral videos list was released, the U.S. TIME Magazine had compiled a stunning series of rankings called Top 10 Everything of 2012, which consisted of 55 different top-10 lists ranging from fiction and nonfiction books to movies to songs.
Category Archive: Marketing
Glacéau vitaminwater, the Coca-Cola Company-owned flavoured water enhanced with vitamins and minerals, relaunches with the new formula and and a fresh brand look in the UK. All variants will contain 30% fewer calories due to a natural stevia-based sweetener, and, overall, even more vitamins and minerals.
The article is written by Sherwood MacVeigh, Director, Senior Brand Strategist Hyperquake
My relationship with my eye cream is over.
I loved my eye cream; I used it faithfully for years, every morning and night. But those days are history; I am breaking up with my brand. To paraphrase a country superstar’s current hit song, my brand and I “are never, ever getting back together.” Why? This brand just isn’t working for me anymore. I’ve changed; it hasn’t.
The article is written by Greg Taylor, Director of Brand Provocation at Elmwood, London
It’s that time of year again here in the UK. Our TV screens are being hit with a blizzard of yuletide advertising. The retailers in particular vie for bragging rights as to who has the best ‘Christmas campaign’. This time around, Waitrose and John Lewis particularly struck me. For international readers, Waitrose is the chain of supermarkets of the John Lewis Partnership, which also has a chain of department stores called, you guessed it, ‘John Lewis’.
As the new 2013 year approaches, JWT, one of the biggest global marketing comms agencies, has recently released its newest 8th trend report for 2013 —a 171-page white paper, encompassing the results of a year-long quantitative, qualitative and desk research conducted by JWTIntelligence in the U.S and U.K. Additionally, 70 JWT experts across more than 25 international markets were interviewed about technology, health and wellness, retail, media and science.
From persuasion to platform, from positioning to purpose, from consistency to experimentation, from control to liberation and from ownership to ‘boundarylessness’ — these are the crucial shifts in branding theory spotted over the 20-year career by Robert Jones, head of new thinking at a brand and innovation firm Wolff Olins and visiting professor at UEA, published in the current issue of the Journal of Brand Management.
There hardly can be found a health-related occasion with a bigger resonance across the globe than World AIDS Day, December 1. The picture of HIV/AIDS is changing every year, now for better, but it is still far from being perfect, i.e. without the infection at all—scientists are planning to eliminate the pandemic by 2050.
Doodle 4 Google, an international creative contest for young artists to create their own Google doodles, this year was hosted in Russia for the first time. While the company’s headquarter chose a futuristic topic for the 2012 event («If I could travel in time, I’d visit…»), Google Russia gave the contest a rather patriotic twist having devoted it to the Russian authentic culture and history («My city. My country»). As it was announced yesterday, Pyotr Alekseyev, an 8-year-old schoolboy from Belgorod, named the winner.