MINIspace.com, an online initiative for creative urbanites launched by BMW’s MINI, introduces its latest design competition for those who can capture the spirit of their cities in a photo, collage —any visual artwork —and win some valuable prizes.
Category Archive: Marketing
M&S is for everyone, regardless their social background, age, race or health—the retailer supports its diversity philosophy by featuring Seb White, a four year old boy with Down’s Syndrome in its latest Christmas campaign. The ad, which is part of the new kidswear promotion dubbed “The greatest hits this Christmas” is the first ever UK modeling TV spot, featuring a youngster with a learning disability, so it’s a little revolution in business advertising.
With photo-sharing platforms gaining momentum, Coca-Cola also taps into this trend by launching a new destination that can become a true rival to Instagram and Flickr. The new destination, which also seems to be working as a social network, is about to launch at www.happyplaces.com. Currently, the platform is inactive, but Coca-Cola released a free iOS app on the iTunes store on November 1, which allows to see what the new platform will be like.
The article is written by Greg Taylor, Director of Brand Provocation at Elmwood, London
You can sense the financial strain from Berlin to Athens, London to Paris, New York to Tokyo. These magnificent cities and their people with a world that’s been turned upside down. With this new world view comes the need for a new methodology.
Louis Vuitton, the brand which releases travel guides on a regular basis, packing guidelines and themed collections, seems to be a perfect “travel companion.” The fashion brand is now releasing a new campaign to support the “the art of travel” theme—the new promotion featuring model Arizona Muse, is to launch in mid-November.