PUMA has announced a new concept of sustainable footwear, apparel and accessories for Spring/ Summer 2013 that are either biodegradable or recyclable when consumers return them to PUMA’s Bring Me Back Program at the end of their lifecycles.
Category Archive: Marketing
In an attempt to engage consumers, brands have been experimenting with vending machines for the last couple of years. For example, Kenco Millicano installed a talking vending machine in London this August. Now PepsiCo offers Americans to experience vending in a new way. The company has introduced its Pepsi Interactive Vending machine pilot program which lets consumers in select U.S. locations to buy beverages, gift them and play games.
Google pays tribute to small businesses in the UK by rolling out a new product, the AdWords Credit Card, which enables them to pay for the AdWords service and coordinate the spending. The internet giant has launched a dedicated page www.google.co.uk/adwords/businesscredit, where users can learn more about the new program, launched on Sunday, October 7.
Electrolux has released a range of small kitchen appliances to celebrate vibrant colours. Psychologists confirm that colour influences on people’s mood, still traditional palette of kitchen appliances goes in boring shades of white, grey or even black. Electrolux has committed to change it by the release of the limited-edition Go Colour! range, which includes a coffee maker, toaster, water kettle, hand mixer, blender and stick mixer.
This summer ABSOLUT was on a tour around the UK with its Blank art project offering people an unconventional digital experience. The hit of the project was a soundproofed booth. Anybody could enter it, choose their favorite track and dance using their bodies as digital brushes to create digital trails in real-time. The background was blank and served as a canvas for consumers’ artwork.
