ABSOLUT Blank Presents a Music Video Featuring Dancing Consumers

This summer ABSOLUT was on a tour around the UK with its Blank art project offering people an unconventional digital experience. The hit of the project was a soundproofed booth. Anybody could enter it, choose their favorite track and dance using their bodies as digital brushes to create digital trails in real-time. The background was blank and served as a canvas for consumers’ artwork. 

Then, the company teamed up with musicians Little Dragon who created an exclusive new track called ‘Sunshine’ that has been remixed by Star Slinger to feature in the ABSOLUT Blank Live project video.

The most interesting consumer’s videos have been edited by video director Saam Farahmand who created film for social media. To celebrate the project and officially present the music video, ABSOLUT arranges an event at the Electric Brixton venue with Little Dragon, Star Slinger and Felix B of Basement Jaxx performing live audio-visual DJ sets. Guests will be able to enjoy a visual projection of the best videos of the public. The similar event was held last December in London.

The event will take place on Friday 19 October starting 9 pm. Tickets cost £6 and can also be won at ABSOLUT UK Facebook page.