Covent Garden Soup Co. is unveiling the new packaging for its iconic chilled soup range later this month. The brand has gone an overhaul for the third time over ten years, now with the help of London-based branding and design expert BrandOpus. Previous two redesigns were developed by Reach back in 2002 and later by Ziggurat Brands.
Category Archive: Marketing
Bacardi is mixing of one its best flavours, Japanese culture and tattoo aesthetics all together. The rum brand is relaunching Bacardi Dragonberry with a campaign, which pays homage to one of the most prominent characters in the Japanese art, a dragon, with a modern twist through tattooing. The brand tapped Japanese Tattoo Master Horitaka to create a unique dragon tattoo design, ‘the mark of a master,’ which could be won by a lucky Bacardi fan.
Since September 14 through to September 28, the Moscow centre of modern art, design and architecture ARTPLAY will host an exhibition of 100 best works submitted by 76 young talented Russian artists as part of the Russian-only design competition organised by Martini Art Club to create the best arty packagings for the brand’s bestest selections —Martini Bianco и Martini Asti.