The Singaporean office of the international communications agency Iris has created a fun digital campaign for Heineken, which targets, respectively, Singaporean fans of the brand.

The app, called «The Heineken Passport» offers users to create their digital ‘passports’, go through the journey with Heineken’s guy Justin, accumulate miles and earn more miles to win branded prizes, the biggest of which is a trip to Sensation Taiwan for 4 friends.

The app features the adventures of Justin, who, according to a legend behind this campaign, was sent from Singapore to Inner Mongolia and challenged to make the 5187km journey back home, with no money, just Heineken (so, his «Heineken passport»).

His journey is split into four parts, from the tranquil plains and large wrestlers of Inner Mongolia, through the hustle and bustle of Shanghai, to the boats and motorcycles of Hanoi and finally home to Bangkok, where user gets a final party to remember.

You can watch videos of 4 episodes of Justin’s trip here.