The ‘mobile-first’ U.S. research agency MobileIron has surveyed 3,500 full- and part-time professionals to reveal a new hyper-connected demographic group: the so-called Generation Mobile or simply Gen M. These are either male office workers of 18-34 or older people with children under 18 year old at home, who constantly mix their work and personal communications on smartphone or tablet devices.
Category Archive: Marketing
Over a half (55%) of UK adults have stopped browsing sites and looking for new content and products—instead they stick to two-three trusted sources of information. This data comes from the global media agency Carat’s Consumer Connection System research tool surveying 11,000 UK consumers and their media behaviour annually.