Can the black colour be festive? Of course, if the celebration involves Guinness, the legendary dark beer. The iconic beer brand is getting ready for the one of the biggest dates in its history, Arthur’s Day (September 27), dedicated to the brand’s founder Arthur Guinness. The new global ad, which was created by Saatchi & Saatchi, shows a small village, which is preparing for the celebrations—people are painting everything black.
Category Archive: Marketing
Diesel has launched a new campaign dedicated to Autumn/Winter 2012 collections for men and women. The promotion dubbed ‘Screen Tests’ has rolled out on the official website of the brand and features visuals, which at first glance are usual images, but if you take a closer look, some parts of the some picture are subtly moving. The page with the promotion is designed in style of a theatre hall, with the red curtain and projectors.