AXE targets its male auditory with two things most of them love—gaming and rock music. The brand offers fans an access to both.  Beginning today, guys can download an advance unreleased track from the popular Asking Alexandria on the brand’s social gaming hub, Planet AXE, months before the album’s release.

Photo: Asking Alexandria, from the band’s Facebook page, clickable

To download Asking Alexandria’s new song ‘Run Free’ fans have to register on Planet AXE (www.theaxeeffect.com/planetaxe), which is a new social gaming hub. Using it, fans can play their own personal music libraries and customizes the game to match the beat. Playing the game allows to earn points that can be redeemed for gear from partners like MTV, GameFly, Xbox, SteelSeries, Live Nation, Philips, WildTangent, and Klondike. It’s also possible to trade in points to compete in tournaments against other players.

Additionally, users get access to new games from Kongregate, part of the GameStop network, which attracts over 45 million gameplays each month, and features thousands of games played by and made by users.

AskingAlexandriais bets known for its critically acclaimed album, Reckless and Relentless, which debuted at #9 on the Billboard Top 200.  Their upcoming album is expected to be also very successful.

This summer, AXE’s brand producing men’s hair care products was running a bit provocative humorous campaign featuring a teddy bear Ted from the new Universal Pictures’ comedy.