If you are in PR/ marketing/new business development in the B2B segment, you’ll find these insights from the recent IBM study invaluable .
Category Archive: Marketing
As CNBC reports, 3G Capital-owned ketchup manufacturer Heinz announced the planes to take control over another biggest American processed food company Kraft Foods. The newly formed entity will be the third largest food conglomerate in the U.S. and the fifth in the world with approximate market value of $80 billion, according to The New York Times.
SB Insight, a Stockholm-based sustainability communications and insight agency, has released its fifth annual study and ranking Sustainable Brand Index 2015 that analyzes performance in environmental and social responsibility of 709 Scandinavian brands—as seen by 27,000 consumers from Sweden, Denmark, Norway and Finland.