Kimberly-Clark Australia has launched a new joint campaign for its Huggies Nappies and Huggies Baby Wipes dubbed ‘Best Seat in the House.’
Category Archive: Marketing
Louis Vuitton positions itself as a travelling expert and regularly releases new guide projects to help people who are going on a trip, either by describing the merits of various cities or by giving tips on how to get ready for the voyage. The brand has recently launched The Art of Packing interactive hub on its official website to provide people from all around the globe with valuable tips on packing.
Jack Daniel’s celebrates Independence Day in the USA with a true representation of what craft really is. The whisky brand’s annual tradition is to collaborate with independent artists to create a series of man-crafted posters ahead of July 4—in 2011, Jack Daniel’s unveiled letterpress prints, and now it is taking the idea further and presents a bunch of hand-made posters to mark the occasion. To add the atmosphere of authenticity, the three artists, who partnered with the brand this year, created five unique posters with their own hands using traditional techniques, including embroidery, fred cutting, painting and more.
Heineken demonstrates how the beer can improve the settings. The iconic beer brand, which impressed the audience with its hilarious ad films ‘The Entrance’ and ‘The Date,’ developed by Wieden & Kennedy, now extends its Heineken Legend storyline with a 1:30 spot, created by TBWA/Neboko Amsterdam. In the new spot, in which one may find some similarities with Stella Artois’ ‘Apartomatic’ advert, the interiors of a dirty, gloomy, almost empty and bar is changed dramatically as Heineken beer is poured into a glass.
The article is written by Greg Taylor, Director of Brand Provocation at Elmwood, London
Bigger, brighter, better. We’ve always been drawn like moths to the flame to the neon delights of the city. With the UN predicting that 70% of the world’s population will be living in cities by 2050, this urban pilgrimage shows no sign of letting up.