Louis Vuitton positions itself as a travelling expert and regularly releases new guide projects to help people who are going on a trip, either by describing the merits of various cities or by giving tips on how to get ready for the voyage. The brand has recently launched The Art of Packing interactive hub on its official website to provide people from all around the globe with valuable tips on packing.
On the page, which promotes the Alzer, Pégase and Keepall suitcases, the brand shares The Art of Packing tips, which are sure to simplify the process of folding and putting all the necessities into a bag. In fact, the methods described by the brand, can be applied by owners of both these models of suitcases and any other bags. The methods described by the brand maximize the space for packing and help the much-loved apparel arrive to the destination wrinkle-free. Louis Vuitton rolls some of the items or folds them in the ‘one into another’ manner. Users can either click on and drag the arrows or click the ‘play the guide’ button to see several stages of the folding process.
Louis Vuitton shows how to fold and roll the clothing items and how to place them in the suitcase. The brand also gives a short description to each of the suitcase models, highlighting their strongest features. The short story goes to the left of the screen with scattered accessories, clothes and the suitcase in the middle. For instance, “the Alzer provides maximum protection for its contents. It features a removable inside tray to separate the different items and ensure optimal use of the space.” Pégase, the second suitcase on the list, “rolls, saving effort when carrying heavy luggage. It’s structured, protecting all the items inside,” while the compact Keepall bag, the last one, “is versatile and lightweight. It can be folded to fit in a suitcase, and is perfect as an additional travel bag.” The brand hopes that the tips and detailed description will help travelers enjoy their tips more, spending less time on packing and more time on learning new thing and getting new splendid experiences this busy travelling season.